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Experienced IP Litigator Nate Dilger Joins Turner Green LLP
Turner Green LLP is pleased to announce that intellectual property litigator, Nate Dilger, has joined the Firm as a partner. Mr. Dilger has handled complex litigation matters for Fortune 500 and technology companies, with a particular emphasis on litigating patent and trade secret disputes. Mr. Dilger joins Turner Green LLP from the prestigious international law firm of O'Melveny & Myers LLP, where he was a counsel in the Intellectual Property & Technology Practice Group. While at O'Melveny & Myers, Nate focused on litigating patent, trade secret and other technology related disputes.

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Center for the Study of Digital Property

05 Top Ten predicted appliance industry: home appliances chain profit brand - home appliances, home appliance chain, forecast - HC Network Appliance I

  According to the 2004 Chinese appliance market and the strategic behavior of enterprises, focusing on the household appliances industry, the development pattern and the current situation, we in China in 2005 and the future direction of home appliance industry has made a bold prediction.

Predicted 1: property rights reform is no longer a panacea for home appliance industry

Past 2003 years, China's home appliance industry in 2004, the highest concentration of property rights reform for two years. In the past two years, Chinese home appliance industry has been basically completed large-scale reform of property rights.

Two years, property rights reform in China's home appliance industry is mainly in two ways: one is domestic appliances business through acquisitions, MBO measures to make the property more clarity to recognize the entrepreneur's human capital, such as Haier curve MBO; a kind of strategy is through the restructuring of enterprises or capital market transactions, so that some can not implement the reform of property rights has been the decline in home appliances or enterprises "marrying", so that these businesses or property to "owner homing." For example, the acquisition of Rongshida by the United States, and the Changling was Sweet Little Swan Group acquisition. Through these two channels, more than 85% of China's home appliance industry, a well-known brands have already completed the reform of property rights.

As representatives of Chinese home appliance industry, Changhong, Chunlan, Hisense, and the new flight will be companies such as reform of property rights, there are three major trends: one has to go the way of property rights reform will be basically completed in 2005, the other part will in the future can not be there for a long period of time satisfactory to all parties to interest groups, reform of property rights, that is not a long time to complete the reform of property rights. Third, the state of the large state-owned enterprises MBO of the norms and limits, will also enable some companies wish to defer the implementation of MBO.

2005 year and the next few years, individual companies will emerge property rights reform, but no large scale outbreak of property rights reform. Hisense, Changhong this brand will continue to slow the rate of enterprise property rights reform and strategic restructuring strategy.

Practice has proved that China's household electrical appliance industry, property rights reform is not to solve problems of survival and growth of a panacea. Only companies with core competitiveness, better allocation of resources, to seize the world, the timing of transfer of manufacturing to China, go out is the road to survival and development.

Predicted 2: local appliance stores and foreign channels, the war front

2004 12 12, China's retail sector to become fully open to foreign capital.

According to statistics, the number of domestic household appliances more than 32,000 circulation enterprises, and similar enterprises in the United States has less than 1,000, and the top three electronics retailer, control up to 80% market share. Wal-Mart, Metro and some other retail chain giant, is still not a threat to China's home appliance distribution, such as the United States BESTBUY not yet landed in China, only in China sourcing.

It is worth noting that these foreign-funded chain enterprises have a long-term "China strategy", that is not profitable initially planned to enter China, engaged in the retail sector, "dumping" to the profitability of foreign markets to supplement the Chinese market This will give local businesses a deadly chain of home appliance price pressure, the next five years, bitter price war waiting for local appliance chain enterprises.

Present, Carrefour, Wal-Mart and other international channels with the Chinese famous brands, like brand channels, are eager to selected points in the big cities built store, with foreign retailers in China, rapid distribution, the domestic home appliance chain Foreign home appliance retail business and the competition will commence directly. Foreign channels have a large number of chain stores worldwide and operating experience mature circulation, which are branded channels will cause great local competition.

Predicted three: profit brand home appliance chain channels

China market sales of nearly 400 billion dollars is a very small scale by the tens of thousand types of sales channels completed. Channels in the field of home appliance chain Yongle, Gome, Suning, triple and other enterprises with annual sales up to each to one hundred million U.S. dollars also 20. In a city like Shanghai, home appliance chain's sales have occupied the whole the proportion of household appliances sold more than 85%.

Home appliance chain enterprises themselves are also changing, Yongle, Gome, Suning chain they are entering the "aircraft carrier" type of profit results mode??? Through the output side to join the brand, the output service, output management to obtain profit, at this stage will also have to train their own Paradise brand reputation. In this way, corporate "profit model" to bid farewell to the "factory" to the profit model, and then shift to optimize the supply chain, enhance the brand brought the "premium" as the main profit model.

Home appliance chain positioning of the future more companies are managed, will attract more retailers to join, will join the brand side output, output service, output management, then the franchises of the initial fee, management fees, profit sharing will be an important source of profits.

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