Norit Solar Power Market by intellectual property gallop - solar energy, energy - heat pump industry
IP has become the world market competition, the focus of competition for resources, is the enterprise survival and development of core competencies, which on the one hand the enterprise survival and development of new challenges facing the other hand, for enterprises to participate in market competition to win the next available new means, open up a new way. Therefore, the enterprise of intellectual property rights in general by the governments and enterprises attach great importance and concern. July 29 morning, "the future of intellectual property competition" large interview team came to power Norit to learn more about the way the intellectual property power Norit.
Shandong Power Norit new Energy Marino Group Co., Ltd. is the company with the German PD powerful combination of solar thermal established high-tech enterprise, the company has eight years of market baptism has become a solar energy heat utilization industry leader in the field. New Energy Co., Ltd. Power Norit has Asia's largest solar manufacturer, solar thermal products produce three million square meters, has the world's only quartz mine? Blank borosilicate glass tube? All glass vacuum tube? Solar water heaters , collector complete industrial chain, with international advanced level of solar energy and architecture combined with high-end technology with world-class, European standards "ENISO" solar thermal testing center, with five long-term German experts in the power Norit technical R & D and product design. Domestic market power Norit Sell Network over 31 provinces, autonomous regions and municipalities, are exported to international markets Japan, Korea, Europe, America, Africa, 60 countries and regions.
Force Norit rapid development due to "advantages of integration, high-end led to high with the big and the big prop," intellectual property strategy. Norit has been great importance to IPR work force, has applied for patent 112, currently owns 69 granted patents, including 57 utility model patents, design patents 12, 2008 alone 50 new patent applications, of which 8 patents . With the company's technological strength and intellectual property advantages, in January 2008, power Norit's " Project With solar collectors "item received third prize in Jinan patent, in February 2008," CPC, 'U' type all-glass vacuum tube solar collector "items in Jinan Municipal Science and Technology Progress Award, in December 2008," Solar thermal conversion and application of key technologies "projects with the National Federation of Industry and Technology Progress Award, May 2009," solar collectors "items in the patent, Licheng District, the first prize for calendar 2009 were rated as the knowledge city Property Rights IPR pilot enterprises and pilot enterprises in Jinan City, is now reporting national IPR pilot enterprises.
On intellectual property protection and other aspects of experience and experience, Deputy General Manager of Literature and Philosophy force Norit Liang concluded:
Leadership attention is the key. Is the number one company leaders focus attention in particular is the key to good intellectual property, general manager of reaffirming that the civilizational force Norit attaches great importance to science and technology, emphasis on brand management and reporting and other intellectual property rights, patents, and personal development of the company's development strategy and knowledge property strategy, the scientific and technological work positioning for the company's leading??? R & D is a leading, strong impetus to the work of intellectual property.
Intellectual property strategy guide. Enterprises should make intellectual property rights, intellectual property strategy must be developed. Business strategy to highlight the intellectual property strategy, intellectual property protection strategy for effective implementation of the business strategy. This is the full proper implementation guide enterprise business strategy is the premise that good intellectual property management guidelines.
Organization, management system is the guarantee. To continue to make intellectual property the company must establish an effective organization, clear objectives, organizational structure, responsibilities, procedures, work standards and management systems. In order to make intellectual property management, power Norit has developed "patent management," the "secrecy", "projects incentives," "technical file management system" and a series of intellectual property management system and with staff signed a confidentiality agreement, effective protection of property rights. Through the improvement of the system, the promotion of intellectual property management and use.
Is the driving force incentives. Power Norit company attaches great importance to science and technology R & D investment, the annual total cost of R & D costs are around 4% of the company's strong R & D projects to ensure successful completion. Nearly three years to complete the 51 R & D projects, of which U-tube collector CPC, integrated sub-center and closed body of water terrace wall heater reached the international advanced level. Power Norit also established R & D personnel involved in encouraging invention and technological innovation incentives. In 2008, a total authorized strength Norit 20 patents, according to the company "projects incentives" given to the relevant technical staff 10,000 yuan reward. The implementation of the policy a great mobilization of scientific and technological personnel, intellectual property inventions of staff enthusiasm and initiative.
Team building is the fundamental technology. Power Norit has been adhering to the "R & D as the leading" business philosophy has always been the technology ranks as the top priority of core competitiveness, focus on R & D personnel training and reserves. The last three years, force Norit sent technicians each year to Germany for technical training, study Germany's most advanced solar thermal technology, technological level and innovation ability, the team is a force in the solar industry.
Strengthen the legal protection of intellectual property is key to realize the value of intangible assets. From scientific research and development, patent applications, trademark registration of intellectual property assessment, management and protection of such links, the relevant departments and legal departments emphasize communication, attention to work from a legal point of argument the legitimacy and feasibility of the state consciously intellectual property system to implement the legal requirements specific to the business aspects of intellectual property rights. Good intellectual property disputes and disputes prevention work, through the establishment of intellectual property early-warning mechanism, the Institute brings global economic integration, avoid intellectual property risks, and promote effective use of intellectual property law means companies, strengthen the response capacity of intellectual property disputes.
Personnel training high-quality intellectual property, is to implement an important basis for corporate intellectual property strategy. German big business at building a professional team of intellectual property management company personnel training as an important part of the intellectual property rights of employees Education Training as an important part of employee training. Lack of Intellectual Property professionals, intellectual property rights education and training level is not high, severely restricted the Intellectual Property work. Therefore, to further strengthen the intellectual property rights of foreign enterprises
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